Strategies for Raising More Money in Your Annual Campaign

by Jeff Dubberley & Scott Koblyk on May 2, 2018
YMCA of the USA and NAYDO have embarked on a three-yeaPilot Project with 10 different YMCAs from across North America to test and evaluate different strategies and approaches for increasing supporter revenue and enhancing donor retention. the first year's results are in and they are very exciting. Collectively, the YMCAs in the Pilot Project have significantly increased their annual campaign revenue, improved supporter engagement and are on-track to increase overall supporter numbers by making a few simple changes to the ways in which appeals are positioned to prospects and donors stewarded between campaigns. 

Cygnus Applied Research created the following infographic that highlights five steps for success to raise more money in your Annual Campaign:

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