Beth Casper
Marketing & Communications Manager, Eugene Family YMCA
NAYDO: Awareness Committee
Work: 541 686 9622 ext 240
Experience:
Years in Financial Development (YMCA and Other): 17+ years
Years Affiliated with the YMCA (as Staff or Volunteer): 2+years
Financial Development Accomplishments:
Annual Support:
Her leadership supports the Eugene Family YMCA's Opportunities for All annual campaign to raise $70,000 and the annual End of Year campaign to raise $50,000
Capital Development:
Beth's leadership supports the Eugene Y’s $34 million Capital Campaign, including a $500,000 matching campaign in 2019 and promotion of the This is Y fundraising
Board/Volunteer Experience:
President, Edgewood Community School Parent-Teacher Association
Board member, Friends of Salem Saturday Market
Climber/fundraiser, Breast Cancer Fund
Marketing & Communications:
Since December 2018 when she started at the Y, Beth has implemented a robust social media plan, increased the frequency of impactful communications to members and donors, and engaged individuals in new ways for the annual and capital campaigns.
A strategic plan to build relationships with local media has resulted in dozens of print, radio and TV news stories; a regular monthly series in a local older adult magazine; and a regular monthly column by CEO Brian Steffen in the local business magazine.
Her communications work helped her CEO win the 2020 NAYDO Cause Communicator of the Year Award.
