Carrie Collins

Sr. Vice President, Chief Marketing & Development Officer, YMCA of Northwest North Carolina
NAYDO: Awareness Committee, Developments Editor, 2021 MarCom Professionals Network Coordinator
Office: 336.777.6249

Experience

  • Financial Development (YMCA and other):  6 years
  • Marketing and Communications (YMCA and other): 21 years
  • Years Affiliated with the YMCA (as staff or volunteer): 8 years
  • Budget in current position: Over $1.5 million

Financial Development Accomplishments

Annual Support
Provides supervisory leadership for the YMCA of Northwest North Carolina's $2.6 Million Annual Giving Campaign with more than 8,000 donors from 15 individual branch campaigns. Works with branches to train staff and volunteers.
 
Board / Volunteer Development
Works with the YMCA of Northwest North Carolina Association Board and provides leadership to the Financial Development and Marketing/Membership Committee of the Board; also serves on Community Prayer Breakfast Planning Committee


Marketing & Communications
Provides leadership to Marketing and Communications Department that is responsible for developing and implementing integrated marketing, digital, social and communications strategies for 19 branches in a 7-county service area for membership, programs and awareness.

 
Other
Provides supervisory leadership for Association grants, including research, writing and administration in all areas; serves as Affiliate Chair for the Chief Marketing Officers group for YNAN.

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