YMCA FUNDRAISING IN UNCERTAIN TIMES - 3/27 NAYDO WEBINAR

Because of the demand for this web forum, NAYDO is offering the recording and slide deck to all Ys. Thanks to DBD Group and to Daxko, sponsor of the NAYDO Webinar Series.
 

A tactical discussion for YMCAs, emceed by Jon Simons, focusing on: 
● Lessons Learned from 9/11 and 2008-09 Recession - Robyn Furness-Fallin CFRE
● Major Donor Conversations - Bruce Berglund CFRE
● Your Annual Campaign - Jan Brogdon CFRE
● Donor Communications - Lora Dow

Slide deck

Scroll below video for additional resources

SHARING OUR COLLECTIVE WISDOM

Useful resources and samples to help you navigate membership, donor communication and other philanthropic aspects of our uncertain times. Send materials to post to Kristen Obaranec.

Don't Disconnect During Challenging Times - 4/7 from Lighthouse Counsel

Hosting Virtual Events tip sheet - 4/7 from Lighthouse Counsel
 

4/3 - Join members of Orr Group’s leadership team on WEDNESDAY, APRIL 8, 2020 at 12:00pm as they share perspectives and past experiences about crisis management and address key factors that make a strong leader and facilitate fundraising during and after the crisis. Featured webinar panelists: Stephen K. Orr, Co-founder and Managing Partner; Shaby T. Rosales, Vice President, Human Resources; Craig H. Shelley, CFRE, Managing Director. Register. You will receive a confirmation email with information on how to access the livestream. If you have specific questions, submit in advance by Tuesday, April 7, noon to thettermann@orrgroup.com.


4/3 - Join NAYDO exhibitor Classy April 9, 10 a.m. PST for a live virtual event, Maintaining Fundraising Momentum During the COVID-19 Crisis, where you’ll learn best practices for pivoting to a virtual event, ways to sensitively engage donor participation, and how to lean into stewardship opportunities. Learn how to engage donors through sensitively-worded communication; ways to make a virtual campaign feel like an in-person event; how to activate attendees to drive revenue; ways to enhance donor stewardship during this difficult time. BONUS: Campaign inspiration from top-performing virtual events to get your creative juices flowing. Register


4/3 - GivingTuesday announced #GivingTuesdayNow, a global day of giving and unity, set to take place on 
May 52020, as an emergency response to the unprecedented need caused by COVID-19.
 You can sign up to learn more. There is a webinar this coming Thursday, 4/9, 1:15 p.m. EDT to learn more: #GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time. Register for webinar  


Donor update video sent with a letter from the CEO - 4/3, Jane Star, YMCA of the North Shore

Update letter - 4/1, Jennifer Willows, YMCA of Snohomish County

Bloomerang COVID-19 site with lots of tips, webinars, articles, etc. - 3/31 https://bloomerang.co/resources/covid19/
  Asking Face-to-Face: What Does That Mean Today? 3/30 Brian Saber, Asking Matters

Message to the community - 3/30 Jack Silverstein, YMCA-YWCA of National Capital Region, Ottawa, Canada

Supporting the highest needs - 3/30 YMCA of Southwestern Ontario, Canada

Donor letter - 3/30 YMCA of Southwestern Ontario, Canada

Fundraising in tough times - 3/25 In memory of Jerry Panas - from the 2008 financial crisis, Institute for Charitable Giving

Member update - 3/24 YMCA of Greater Monmouth County

Member letter - 3/24 YMCA of Greater Grand Rapids

Letter to members - 3/24 Akron Area YMCA

Community foundations list with links to their COVID response and grant applications - 3/24 Rebecca Bowen

YMCA of Metro Chicago appeal letter - 3/24

Stay With Us - 3/24 video and letter YMCA of the Virginia Peninsulas CEO

Covid-19 response news release - 3/23 YMCA of Silicon Valley

Foundations agree to flexible funding  - 3/23 The Council on Foundations put forth a call to action to Foundations to loosen their guidelines in the emergency. Foundations of all sizes and geographic focus are signing on. Pledge & foundations who signed on 

Donor engagement strategies contingency planning - 3/23 sample spreadsheet, Lori Jacobwith, Ignited Fundraising

3/18 webinar slides - Lori Jacobwith and Steven Shattuck

Tips and ideas - 3/23 Nick Zimmer, American City Bureau

Connecting in uncertain times - various resources including a free consultation and lessons learned from 2008, DBD Group

Member closing communication 3/22 - Tony Ganger, YMCA of Silicon Valley

Member choice communication 3/22 - Tony Ganger, YMCA of Silicon Valley

Donor appeal 3/22 - Tony Ganger, YMCA of Silicon Valley

How to convert membership into a donation - Nekita Nesmith, Bruce Ham, Tony Ganger

Good News from the Y - Good news reports to Board Members and staff, going out several times a week - Courtney Cordero, YMCA of San Diego County

Pledge Request Letter - from an Executive Director, Lauren Hall of the Magdalena Ecke Family YMCA, YMCA of San Diego County

Annual Campaign Update - Courtney Cordero, YMCA of San Diego County

Annual Campaign Update (great messaging here) - Stephanie Chapel Yoo, YMCA of San Diego County

Message & Plan for Annual Campaign Volunteer Leaders - Shelly McTighe-Rippengale, YMCA of San Diego County

Keeping you close while keeping our distance and other member messaging- 3/17 member email and website post, Eugene Family YMCA, Beth Casper

YMCA of Greater Cincinnati video - Your part is critical to our mission

YMCA of the Triangle video message

Responding to a crisis - YMCA of Greater Seattle pivot campaign 

YMCA of Metro Atlanta - CEO message

Frost Valley - postponing camp programs

How to manage your fundraising during the coronavirus crisis - Amy Eisenstein, ACFRE

Sponsorship During Times of Crisis - Canceled Events, Postponing & Refunds - Chris Bayliss, The Sponsorship Collective, Ottawa, Canada
 
Fundraising in Challenging Times - CCS Fundraising


" ... be encouraged – you've got this – you're a creative resilient fundraiser – you were made for these times – times that require all of us to step up. Together we're holding up the sky ..."    Mike Duerksen, BuildGood