SHARING OUR COLLECTIVE WISDOM

Useful resources and samples to help you navigate membership, donor communication and other philanthropic aspects of our uncertain times. Send materials to post to Kristen Obaranec.

6/5 - Special NAYDO webinar, Radical Stewardship, 1 p.m. Central. When your doors closed, your mission continued in new and urgent ways. As you told your story, donors – old and new – stepped up to support you. In many Ys, the members who stayed with you became donors! Now is the time for some Radical Stewardship to keep these donors informed, engaged, retained, and thanked!  Register


DBD Group will offer practical ways to show your gratitude to donors from now until the end of the year.


5/28 - A COVID-19 Building Signage System for YMCAs: 35 Pieces, Ready To Print, Positioning Ys For a Safe, Staged, Phased and Welcoming Re-Opening from Gro - Link to all components: Overview, Order Form, Actual Signage File Artwork
 

5/26 - Special NAYDO webinar, Coronavirus Considerations for YMCA Camps, featuring Michael Ambrose, MD
Webinar recording     Resources from Dr. Michael     ACA-YMCA Field Guide for Camps     Communicable Disease Plan template
*Remember to check your state and local requirements! 

5/21 - NAYDO webinar, Campaigning in the Time of Covid - What to do if you're in a feasibility study or capital campaign, presented by Adam Clevenger, CFRE and Dave Sternberg, CFRM of Loring, Sternberg & Associates. Webinar recording and
Slide deck 

5/20 - Summer Camp Closing Communication - letter, video, fee processing options, FAQ, Flat Rock River YMCA Camp

5/1 - Special NAYDO webinar, From Emergency to Emerging: YMCA Fundraising for the Next Phase, featuring DBD Group members. Slide deck    Recording: https://vimeo.com/414067161

5/1 - Amy Eisenstein, a NAYDO Conference and webinar presenter, offers free weekly, town hall-style calls during the crisis. 

Mondays at 2:00 p.m. EST (Capital Campaign Focused); Thursdays at 3:00 p.m. EST: (General Fundraising). Recordings of some of the calls can be found here and here. Amy offers an opportunity for organizations to conduct an emergency mini-campaign to raise $100K over 8 weeks. Details 

4/30 - Giving Tuesday Now (May 5) sample solicitation letter, social media image and social media toolkit - YMCA of Silicon Valley

4/30 - Sample donor thank you letter - YMCA of Silicon Valley 

4/17 - Wallace Foundation slide deck - Responding to COVID-19: Financial Triage and Scenario Planning

4/13 - Join Classy for the 2020 Collaborative, four days of webinar-like sessions, June 9 to 12, 2020, with educational and networking opportunities. It’s totally free. Here’s what to expect: Engaging and relevant sessions on how to grow your organization and adapt to changing circumstances through fundraising and marketing, organizational priorities and finances, current technology, leadership in times of crisis, resilience; Virtual networking opportunities with the Classy customer success team, nonprofit leaders, and industry experts; the latest updates to the Classy platform. Register now and be the first to gain access to sessions when they become available.

 

4/7 - Don't Disconnect During Challenging Times - Lighthouse Counsel

4/7 - Hosting Virtual Events tip sheet - Lighthouse Counsel
 

4/3 - GivingTuesday announced #GivingTuesdayNow, a global day of giving and unity, set to take place on 
May 52020, as an emergency response to the unprecedented need caused by COVID-19. You can sign up to learn more

 

3/27 - YMCA FUNDRAISING IN UNCERTAIN TIMES - NAYDO WEBINAR

Slide deck          Recording: https://vimeo.com/401504420
A tactical discussion for YMCAs focusing on: 
● Lessons Learned from 9/11 and 2008-09 Recession - Robyn Furness-Fallin CFRE
● Major Donor Conversations - Bruce Berglund CFRE
● Your Annual Campaign - Jan Brogdon CFRE
● Donor Communications - Lora Dow


4/3 - Donor update video sent with a letter from the CEO - YMCA of the North Shore

4/1 - Update letter - Jennifer Willows, YMCA of Snohomish County


3/31 - Bloomerang COVID-19 site with lots of tips, webinars, articles, etc. - https://bloomerang.co/resources/covid19/
  3/30 - Asking Face-to-Face: What Does That Mean Today? Brian Saber, Asking Matters

3/30 - Message to the community - Jack Silverstein, YMCA-YWCA of National Capital Region, Ottawa, Canada

3/30 - Supporting the highest needs - YMCA of Southwestern Ontario, Canada

3/30 - Donor letter - YMCA of Southwestern Ontario, Canada

3/25 - Fundraising in tough times - In memory of Jerry Panas - from the 2008 financial crisis, Institute for Charitable Giving

3/24 - Member update - YMCA of Greater Monmouth County

3/24 - Member letter - YMCA of Greater Grand Rapids

3/24 - Letter to members - Akron Area YMCA

3/24 - Community foundations list with links to their COVID response and grant applications - Rebecca Bowen

3/24 - YMCA of Metro Chicago appeal letter  

3/24 - Stay With Us - video and letter YMCA of the Virginia Peninsulas CEO

3/23 - Covid-19 response news release - YMCA of Silicon Valley

3/23 - Foundations agree to flexible funding  - The Council on Foundations put forth a call to action to Foundations to loosen their guidelines in the emergency. Foundations of all sizes and geographic focus are signing on. Pledge & foundations who signed on 

3/23 - Donor engagement strategies contingency planning - sample spreadsheet, Lori Jacobwith, Ignited Fundraising

3/18 webinar slides - Lori Jacobwith and Steven Shattuck

3/23 - Tips and ideas - Nick Zimmer, American City Bureau

Connecting in uncertain times - various resources including a free consultation and lessons learned from 2008, DBD Group

3/22 - Member closing communication - Tony Ganger, YMCA of Silicon Valley

3/22 - Member choice communication - Tony Ganger, YMCA of Silicon Valley

3/22 - Donor appeal - Tony Ganger, YMCA of Silicon Valley

How to convert membership into a donation - Nekita Nesmith, Bruce Ham, Tony Ganger

Good News from the Y - Good news reports to Board Members and staff, going out several times a week - Courtney Cordero, YMCA of San Diego County

Pledge Request Letter - from an Executive Director, Lauren Hall of the Magdalena Ecke Family YMCA, YMCA of San Diego County

Annual Campaign Update - Courtney Cordero, YMCA of San Diego County

Annual Campaign Update (great messaging here) - Stephanie Chapel Yoo, YMCA of San Diego County

Message & Plan for Annual Campaign Volunteer Leaders - Shelly McTighe-Rippengale, YMCA of San Diego County

Keeping you close while keeping our distance and other member messaging- 3/17 member email and website post, Eugene Family YMCA, Beth Casper

YMCA of Greater Cincinnati video - Your part is critical to our mission

YMCA of the Triangle video message

Responding to a crisis - YMCA of Greater Seattle pivot campaign 

YMCA of Metro Atlanta - CEO message

Frost Valley - postponing camp programs

How to manage your fundraising during the coronavirus crisis - Amy Eisenstein, ACFRE

Sponsorship During Times of Crisis - Canceled Events, Postponing & Refunds - Chris Bayliss, The Sponsorship Collective, Ottawa, Canada
 
Fundraising in Challenging Times - CCS Fundraising


" ... be encouraged – you've got this – you're a creative resilient fundraiser – you were made for these times – times that require all of us to step up. Together we're holding up the sky ..."    Mike Duerksen, BuildGood