Jenny Federici

Chief Brand Officer, YMCA of Metropolitan Dallas
NAYDO: Awareness Committee, DEI in Philanthropy Network Council Liaison
Office: 469 902 9012


Years total YMCA staff experience: 9.5 years

Years in current Y position: 1 year, 7 months

Financial Development Accomplishments

Annual Support
  • Annual Campaign

    Jenny’s leadership in Marketing and Communications supports the YMCA of Metropolitan Dallas’ annual campaign to raise nearly $4.5M Capital Development

    Her efforts have also helped support fundraising for a new YMCA facility in 2023 (a $16 M project to be completed in 2025), a completely renovated second facility in 2023 (a $500,000 project to be completed in early 2024), and capital improvements to several other YMCA facilities in the recent past.

  • Jenny’s work also helped contribute to the launch of the YMCA of Metropolitan Dallas Foundation’s planned giving website, and communications strategy.

Board/Volunteer Development
  • She is the staff lead for the Dallas YMCA’s Board of Directors Brand Advancement Committee, and Marketing & Communications

Marketing & Communications
  • Since her work with the Y began in 2014, Jenny has introduced a robust digital media and marketing plan, focused on engaging community members of all ages to hear, and support the story of the Y and its people. Her recent work as Chief Brand Officer has helped elevate the Dallas Y’s philanthropic efforts and helped her association win NAYDO’s Eagle Award in 2023.