Susan Walters-Klenke

Fund Development Director, YMCA of Metropolitan Detroit
NAYDO: Ownership Committee
Work: (313) 223-2490   

Experience

  • Years in Financial Development (YMCA and Other): 20
  • Years Affiliated with the Y: 20
  • Budget in Current Position: Over $1 million

Financial Development Accomplishments

Annual Support

Provide leadership to annual giving campaign of over $1.2 million for 10 facility branches, 2 camps, 5 outreach initiatives as well as providing key support to our association campaign; the campaign has grown by 15% in the last 4 years in a very challenging climate.
 

Capital Development

Currently in the quiet phase for several of our branches.
 

Endowment/Planned Giving
  • Serving on the Planned Giving Roundtable of Southeast Michigan and the mentor program 
  • Providing communications to our current Heritage Club members through e-blasts and newsletters and hosting an annual Heritage Club brunch 
  • Working to grow our endowment through strategic cultivation of branch members

 

Board and Volunteer Development

Provide training related to fundraising to our branch boards and other volunteers as it relates to how to make an ask, donor stewardship and logistics.
 

Grant Funding
  • Provide guidance to branch staff on appropriate funding that aligns with our mission
  • Participate in periodic grant reviews at the association level to ensure mission alignment and sustainability of programs

 


Marketing & Communications
  • Provide guidance on collateral related to philanthropy in our association
  • Ensure all collateral is eye-catching, impactful and in line with our goal to Make Every Day Better

 


Donor Relations
  • Provide leadership and tools to cultivate our current donor base and connect with potential new supporters both at the branch level and association level
  • Lead stewardship activities at the association level

 


Other

Co-chair of 2016 NAYDO conference, the first-ever dual country conference. 



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