Susan Walters-Klenke
Fund Development Director, YMCA of Metropolitan Detroit
NAYDO: Ownership Committee
Work: 313-223-2490
Experience:
Years in Financial Development (YMCA and Other): 20
Years Affiliated with the Y: 20
Budget in Current Position: Over $1 million
Financial Development Accomplishments:
Annual Support:
Provide leadership to annual giving campaign of over $1.2 million for 10 facility branches, 2 camps, 5 outreach initiatives as well as providing key support to our association campaign; the campaign has grown by 15% in the last 4 years in a very challenging climate
Capital Development:
Currently in the quiet phase for several of our branches
Endowment/Planned Giving:
Serving on the Planned Giving Roundtable of Southeast Michigan and the mentor program
Providing communications to our current Heritage Club members through e-blasts and newsletters and hosting an annual Heritage Club brunch
Working to grow our endowment through strategic cultivation of branch members
Board and Volunteer Development:
Provide training related to fundraising to our branch boards and other volunteers as it relates to how to make an ask, donor stewardship and logistics
Grant Funding:
Provide guidance to branch staff on appropriate funding that aligns with our mission
Participate in periodic grant reviews at the association level to ensure mission alignment and sustainability of programs
Marketing & Communications:
Provide guidance on collateral related to philanthropy in our association
Ensure all collateral is eye-catching, impactful and in line with our goal to Make Every Day Better
Donor Relations:
Provide leadership and tools to cultivate our current donor base and connect with potential new supporters both at the branch level and association level
Lead stewardship activities at the association level
Other:
Co-chair of 2016 NAYDO conference, the first-ever dual country conference.
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