Parrish Underwood

Chief Advancement Officer, YMCA of Metro Atlanta
NAYDO: Awareness Committee, 2021 Capital Development Track Dean
Work: (404) 588-9622

Experience

  • Years in Financial Development (YMCA and Other): 22 
  • Years Affiliated with the YMCA (as Staff or Volunteer): 28
  • Budget in Current Position: $10M

Financial Development Accomplishments

Annual Support

Leads a strong Development Team that currently raises and oversees $7M annually ($5M annual, $2M Grants/Foundations)
As Vice President of Development at YMCA of Metropolitan Detroit, oversaw $2M in association-wide annual campaign.


Capital Development

Provides support for current capital to conclude $75M goal with a final phase (phase 3) goal of $25M

Endowment/Planned Giving

Charged with reinvigorating the planned giving program focusing on individual support and expanding the Ys Heritage Program 
Provides leadership of major fundraising event for endowment support that generates $200,000 annually

 

Board/Volunteer Development

Provides support and leadership for Board of Directors Standing Committees: Philanthropy Committee; Business Development; Marketing and Technology Committee; and Y-CEO Heritage Golf Tournament Committee

 

Marketing & Communications

Provides leadership to Marketing and Communications Department that is responsible for developing and implementing integrated marketing, digital, social and communications strategies for overall organization plus 18 branches, 3 camps and 13 early learning centers in an 11-county service area for membership, programs with a goal of increased organizational awareness and deepened organizational understanding and affinity by external markets



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