
Parrish Underwood
Chief Advancement Officer, YMCA of Metro Atlanta
NAYDO: Awareness Committee, Webinars Chair, 2022 Capital Development Track Dean
Office: 404.481.2969
Experience
- Years in Financial Development (YMCA and Other): 22
- Years Affiliated with the YMCA (as Staff or Volunteer): 28
- Budget in Current Position: $10M
Financial Development Accomplishments
Annual Support
Leads a strong Development Team that currently raises and oversees $7M annually ($5M annual, $2M Grants/Foundations)
As Vice President of Development at YMCA of Metropolitan Detroit, oversaw $2M in association-wide annual campaign.
Capital Development
Provides support for current capital to conclude $75M goal with a final phase (phase 3) goal of $25M
Endowment/Planned Giving
Charged with reinvigorating the planned giving program focusing on individual support and expanding the Ys Heritage Program
Provides leadership of major fundraising event for endowment support that generates $200,000 annually
Board/Volunteer Development
Provides support and leadership for Board of Directors Standing Committees: Philanthropy Committee; Business Development; Marketing and Technology Committee; and Y-CEO Heritage Golf Tournament Committee
Marketing & Communications
Provides leadership to Marketing and Communications Department that is responsible for developing and implementing integrated marketing, digital, social and communications strategies for overall organization plus 18 branches, 3 camps and 13 early learning centers in an 11-county service area for membership, programs with a goal of increased organizational awareness and deepened organizational understanding and affinity by external markets